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The biggest challenge was building a brand that looked similar but different than the sister brand Victory Grips. The intention was to stick with the brand yellow and symbolic “V” but to brighten up the color palette with a tomato red to stand out in the space and add a grunge font to appeal to the gritty weightlifting audience.
For the initial social posts, the goal was to introduce the product and highlight the brand. This carousel does a good job of both.
These are leads no-purchase and post-purchase email designs.
The Leads No Purchase design aimed to introduce the brand and encourage people to take advantage of the 10% limited-time discount.
The goal of the Post Purchase design was to increase brand awareness while giving use + care instructions for the product.